SANJAYBAFNA

Bharti Airtel launches its Service Centre in rural area, as part of its strategy to expand its rural footprint in the state. Services available to rural customers in the service center include sale of connections, exchange of damaged or lost SIM cards, best value recharge and offers of the day educating and subscribing to relevant value added services, handling customer queries and complaints.

ASCs are Multi Brand Outlets located in a good easy accessible location attracting high footfalls. Announcing the launch of ASC in the state, Venkatesh V, CEO, Mobile Services, Bharti Airtel Ltd, Karnataka, said, "Airtel is undertaking concentrated efforts to make mobile communication available in the smallest and remotest villages of the state, which otherwise do not have the same kind of communication facilities.

"We are now focusing on a dominant rural strategy to strengthen the 4A''s in mobile communication, i.e. Availability, Affordability, Awareness and Acceptability. A one-stop shop for customers' immediate communication requirements, ASC will revolutionize the lives of our rural customers with localized mobile communication and service at closer locations", he said